Atlas Wearables is building a brain-sensing wearable positioned at the intersection of cognitive monitoring and performance technology. The company is part of the 2026 NBA Launchpad cohort, where its device will be evaluated in structured pilots with league and team staff, situating it alongside emerging sensing modalities for athlete readiness.

The system uses dry-electrode EEG integrated into a behind-the-ear wearable form factor, aiming to capture electrical brain activity outside laboratory settings. Proprietary processing yields a metric called “Clarity,” intended to reflect cognitive state variables such as focus, stress load, and mental readiness in real time.

Atlas’ deployment context spans structured pilots with elite sport organizations and broader consumer or wellness monitoring contexts. Its approach sits in the “readiness and cognitive state” layer of the neurotech stack, distinct from clinical diagnostics and used where brain state indicators can be operationalised into decision-making or training workflows.