Atlas opened pre-orders for the Atlas 1.0 after five years of development. Worn on the hairless skin behind the ear, the patch combines EEG with motion, skin conductance, and voice-vibration sensing to estimate three measures: Presence, Stress, and Energy Burn. Starting at $499 with a $29.99 monthly subscription, the San Francisco company is making a direct play for the mainstream wearable market held by Oura and Whoop, using a subscription model and simplified scores rather than clinical framing. Atlas has raised $24 million and was selected for the NBA Launchpad programme earlier this year.