Editorial Policy

Last updated: 18 December 2025

Neurofounders is an independent editorial platform covering neurotechnology. This policy explains how we choose what to cover, how we work with sources and companies, and how we protect editorial independence.

1) Editorial mission
Neurofounders exists to improve public understanding of neurotechnology and the systems that shape it, including science, engineering, clinical translation, markets, policy, and ethics. We aim to produce work that is accurate, fair, and useful to readers navigating a rapidly evolving field.

2) What we cover
Our editorial scope includes (but is not limited to):
Brain–computer interfaces (invasive and non-invasive)
Neuroimaging and neural sensing
Neuromodulation and bioelectronic medicine
Cognitive and mental-health technologies
Tools and infrastructure (data, software, hardware, clinical workflows)
Policy, regulation, and ethics relevant to brain technologies
Consumer neurotechnology

We do not aim to be a general wellness or lifestyle publication. When we cover consumer neurotech, we prioritize evidence, measurement validity, and responsible claims.

3) How we select stories

We choose stories based on editorial judgment and reader value. Common factors include:
Scientific or clinical significance
Evidence quality and transparency
Novelty and relevance to the neurotech ecosystem
Real-world impact and feasibility (not just vision)
Clarity on what is known, unknown, and still speculative
Coverage is not guaranteed and cannot be purchased.

4) Accuracy, evidence, and uncertainty

Neurotechnology often advances faster than validation. We strive to:
Distinguish clearly between results, interpretations, and hypotheses
Avoid overstating early findings
Use primary sources when possible (papers, filings, protocols, direct interviews)
Represent uncertainty honestly, especially for small studies or early trials

Where claims cannot be independently verified, we describe them as reported and provide context for readers.

5) Sources and interviews

We may speak with founders, researchers, clinicians, investors, regulators, and other stakeholders.

When using sources, we aim to:
Provide fair representation of viewpoints
Avoid conflicts of interest influencing coverage
Respect reasonable requests for factual verification of quotes, while maintaining editorial control
Off-the-record or background conversations may occur by mutual agreement. If confidentiality is requested, it should be stated clearly before sensitive information is shared.

6) Conflicts of interest and independence
Editorial independence is central to Neurofounders.

We do not allow sponsors, partners, or covered companies to dictate editorial conclusions.

Neurofounders does not accept payments in exchange for independent editorial coverage. Companies cannot pay to influence our reporting, conclusions, or editorial priorities. We may publish sponsored content, paid placements, or partnerships. Where this occurs, such content is clearly labeled and separated from independent editorial work. Sponsored relationships do not guarantee coverage and do not affect how or whether we cover a company editorially.

Any personal, financial, or professional relationships that could reasonably be perceived as a conflict are handled with care. Where relevant, we disclose material connections.

7) Sponsored content and disclosures
Neurofounders may publish sponsored content, paid placements, or partnerships.

When we do:
Sponsored content is clearly labeled
We distinguish sponsored work from independent reporting
Sponsors do not receive influence over independent editorial decisions

If a company has paid for a sponsored piece, that does not guarantee future coverage and does not affect whether we cover competitors.

8) Review, fact-checking, and edits

We aim to maintain high editorial standards through:
Internal editing for clarity, structure, and accuracy
Reasonable verification of factual claims (dates, numbers, study details, company information)
Updating articles when significant new information emerges

We may update content to correct errors or add important context. Where appropriate, we note substantial updates.

9) Corrections policy
If we make a material error, we will correct it.
To request a correction, contact: dominic@neurofounders.co

Please include:
The URL of the page
The specific issue
The proposed correction and source (if available)
Corrections are made at our discretion, but we take credible reports seriously.

10) Language, tone, and responsible coverage
Neurofounders aims to avoid hype. We try to:
Use precise language and avoid overstated claims
Separate marketing narratives from evidence
Respect the clinical and ethical stakes of brain technologies
Treat sources and readers with intellectual honesty

11) Reader trust and privacy
We do not publish personal data about individuals without a clear editorial reason and appropriate context. We handle reader communications and submissions in line with our Privacy Policy.

x) Images and visual materials
Neurofounders uses images and visual materials to illustrate and contextualize its editorial coverage of neurotechnology.

Images may be drawn from public-domain or openly licensed sources, original creations, or materials that companies and institutions have made publicly available. Where company-originated images are used, they appear solely in an editorial context and do not imply endorsement, partnership, or commercial relationship.

Neurofounders does not use editorial images for advertising or paid promotional purposes without explicit permission, and we aim to represent technologies, data, and claims accurately and in context.

Where appropriate, we include attribution or courtesy credit. If you are a rights holder and have questions about image use, attribution, or would like an image updated or removed, please contact us and we will respond promptly and in good faith.