SONA

Country:
UK
Founding year:
2019

SONA, formerly MindSpire, is developing a consumer neurotechnology wearable for stress regulation, recovery, sleep, and cognitive performance. The company sits within consumer neuromodulation, using non-invasive vagus nerve stimulation.

Its system uses transcutaneous auricular vagus nerve stimulation through the ear, combined with biometric sensing, breathing, sound, and app-guided sessions. Public materials describe an adaptive platform that reads signals such as HRV and respiration rate, then adjusts stimulation protocols in response to user physiology and goals.

SONA targets consumers seeking nervous-system regulation and performance-oriented wellness support rather than a diagnosed clinical population. The company raised pre-seed funding in 2025 to launch its SONA wearable, placing it in an early commercial wellness category.

Consumer Neurotech
Closed-loop
Wellness

Neurofounders Insights

Modality:
VNS
Form Factor:
Earbud/headphone
Interface Depth:
Non-invasive
Indication:
Wellness
Target user:
Consumers
Regulatory stage:
Non-medical

Pre-seed

SONA sits in the consumer neuromodulation segment, using taVNS as an active wellness intervention for stress, recovery, sleep, and performance. Its positioning is differentiated by combining ear-based stimulation, biometric feedback, and app-guided sessions in a familiar wearable format.

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