In this episode of Neurofounders Conversations, Dominic Borkelmans speaks with Simon Bachmann, CEO and co-founder of IDUN Technologies, about the development of brain-sensing earbuds and the emerging market for consumer neurotechnology.

IDUN records electrical brain activity from inside the ear canal, offering a compact alternative to traditional EEG headsets. Its technology is being developed for applications ranging from sleep monitoring and cognitive-state tracking to adaptive wearable experiences.

We discuss why the ear is an interesting location for neural recording, the engineering challenges of fully wireless EEG, the potential applications of continuous brain sensing, and what it could take for neural wearables to become mainstream.